Search Engine Optimization
Search engine optimization is the process of improving the volume
and quality of traffic to a web site from search engines via search
results. Usually, the earlier a site is presented in the search results,
the more searchers will visit that site.
The business of Search Engine Optimization has grown at an exponential
rate over the last few years. The ability to be found by potential
customers ahead of your competition can have a profound effect on
your bottom line. Do you scroll to page 6 of a search engine when
you look for products or services online? Neither do your potential
customers. While many firms will promise you unreasonable results,
Junction 28 will help you develop a plan of attack that focuses on
your true potential market. Our base plan of attack includes:
- Clean, valid code - Clean, validated code has
many benefits: faster loading time, cross-compatibility with many
browser types and better accessibility to all types of users. From
a search engine perspective, clean code enables search engine spiders
to spider and index web pages more easily and completely.
- Site architecture that is search engine friendly -
Sites with properly formatted architecture results in pages that
are consistently ranked higher in search engines
- Target-driven content - Competition for high
rankings on search engines is becoming increasingly fierce. The
content in your website must focus on your target market in order
to achieve the results you need.
- Link building campaigns - One of the most important
pieces of search engine success are the relevant pages that link
to your site.